Russell Brunson Shares How You Can Determine Your Ideal Client and Find Where They Hang Out

0:35 "Unleash the Awesome" episode 23 - "Russell Brunson Shares Powerful Insights from his new book, 'Traffic Secrets". 

0:45 You can get a copy of Traffic Secrets (for just the cost of shipping)  and a bunch of other, awesome bonuses at gambrill.com/traffic

15:08 The Google Slap

16:50 Google SEO good ole' days

18:00 The beginning of Facebook Ads

24:00 How direct response techniques still work today with funnels

28:50 Most entrepreneurs make this big marketing mistake...

31:30 Who is your dream customer?

32:30 Alexis and the customer avatar

33:50 Becoming obsessed with your dream customers

34:54 Your mess becomes your message

36:42 Know and understand your customers better than they understand themselves

37:33 The 3 core markets: Health, Wealth, and Relationships (more detail in Expert Secrets).

38:44 Which category does Gillette razors target?

39:38 Pain vs. Pleasure

43:00 The Searcher and the Scroller

44:00 The beginning of interruption marketing

47:00 The Pros and Cons of search-based traffic

47:55 The Pros and Cons of social media interruption-based traffic

CONSUMER NOTICE: You should assume that we have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this episode and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.